The World’s Biggest Dandy Wants to Teach You All About PUR Water

Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR.The new spots feature Arthur Tweedie, a self-proclaimed water critic, and his milquetoast assistant Dave. Tweedie's alternately eager and surly demeanor (the actor really goes full camp) is somewhat endearing, but the effort feels perhaps a little too wink wink nudge nudge. Still, the ads, which are the first for the brand since 2008, are quite educational.Oh, and like any self-proclaimed spokesman, Tweedie's got himself a blog.

CVS Confirms Creative Review

CVS Caremark confirmed today that it has launched an agency creative review, which will include current shop Arnold.

Arnold Nabs PUR’s Creative Account

PUR, the water-filtration device with a relatively new owner, now has a new lead creative agency.Arnold in Boston has landed the brand's creative business after a review. Annual media spending is estimated at $15 million.

PUR Launches Creative Search [UPDATED]

PUR, the water filtration device previously owned by Procter & Gamble, is reviewing its creative business.P&G sold the brand to Helen of Troy Ltd. at the end of 2011. 

Zach Braff is asking you to drink the water

Whom would you choose to be the voice of water? Pur Water Filtration Systems has gone with Zach Braff. In a trippy new campaign from TBWA\Chiat\Day, the scruffy actor says […]