Ad of the Day: Puma Made a Robot for Runners That Races Them Around the Track
Brand Marketing
Lots of brands are getting into wearable tech. But Puma decided to make some "raceable" tech in the form of a little robot pin wheels that follows the lines on [...]
Puma Reviews Its Creative Business
Brand Marketing
Puma is looking for a new lead global agency, according to sources.
Puma’s Dance Dictionary Will Leave You at a Loss for Words
Creativity
The Puma Dance Dictionary, created by Grey London to push the brand's new Sync fragrances (yes, Puma makes fragrances), allows users to select words and phrases which are then translated [...]
Publicis Groupe Merges Digitas and LBi
Performance Marketing
Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company
Voice: Maker’s Mark
Brand Marketing
We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind [...]
Chuck’s Big Comeback
Brand Marketing
According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief [...]