Meet 15 Young Innovators Who Will Change the Magazine Business
Performance Marketing
The future of the magazine business lies with innovators like these—the young men and women who are creating engaging content, forging new revenue streams and harnessing the latest in digital [...]
Facebook’s Goodfellas Moment
Brand Marketing
So brands, it turns out, are not people after all—at least on Facebook.
Who or What is a Publisher in the 21st century? Is it You?
I think our publishing industry is at a crossroads that we have been approaching for quite some time, at least since 2007 and surely since 2010 with the introduction of the [...]
Reflections On Life, Publishing, And Bridging Reality in 2013 – 2014
Like most everything else on this planet my newsletter "Heard on the Web" has been an evolutionary process of unscripted events, plan-less right from the very beginning (circa 1992). I [...]
Church vs. State Is Dead. Who Cares?
Performance Marketing
Time Inc. sent a shiver through publishing circles with the news that it would have its editors report to the business side, undoing a long-standing tradition at the company designed [...]
Lavishing: A Branding Must Do!
Performance Marketing
I was already familiar with the radically different publishing company called Twelve, and had used them as a model in some of my client work. One of the publisher's key [...]