Forward This to Your Sales Team if You Want Them to Sell More
In case you missed the news, last week we launched Reboot Inbox, a weekly newsletter devoted to helping media salespeople radically transform how they sell. The newsletter will deliver exclusive [...]
How a New Branded Content Shop Plans to Break Out of the Agency Model
Brand Marketing
Here comes yet another player in the realm of branded content, this one with a focus on publishing. The Pub, a new venture from strategic consultancy Co:Collective, opens with clients [...]
Content is Money
Most of the publishing world says Content is King. The publishers at SIPA say Content is Money. The annual conference of the Specialized Information Publishers Association is a celebration of [...]
Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic
Performance Marketing
Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers.
Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player
Brand Marketing
Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing [...]
Revisiting Mequoda’s Multiplatform Media Strategy
The Mequoda Group consults for publishers in the areas of content marketing, multiplatform product development, and strategic revenue optimization. Their business model, a robust combination of free and paid content, [...]