publishing

Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of

How a New Branded Content Shop Plans to Break Out of the Agency Model

Here comes yet another player in the realm of branded content, this one with a focus on publishing. The Pub, a new venture from strategic consultancy Co:Collective, opens with clients such as YouTube, New York's Museum of Modern Art and the non-profit organization Dress for Success.

Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers.

Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing model that prompted the company to consolidate all of its marketing business at the agency.

Meet 15 Young Innovators Who Will Change the Magazine Business

The future of the magazine business lies with innovators like these—the young men and women who are creating engaging content, forging new revenue streams and harnessing the latest in digital […]

BitTorrent Woos Advertisers and Publishers

BitTorrent, the popular peer-to-peer file sharing platform, is attempting to battle its association with piracy while pursuing publishers and advertisers, Digiday reported earlier today.

Making Hard Choices for Native’s Survival

Some native advertising on publisher sites works extremely well. Most does not.

A Growing Number of E-Commerce Sites Are Moving Into Print

Ask any lifestyle magazine publisher how they’re making up for declining print revenue, and chances are they’ll mention e-commerce. But while countless publishers are struggling to drive dollars via online shopping, there’s a growing number of e-commerce companies moving in the opposite direction.

Facebook’s Goodfellas Moment

So brands, it turns out, are not people after all—at least on Facebook.

Church vs. State Is Dead. Who Cares?

Time Inc. sent a shiver through publishing circles with the news that it would have its editors report to the business side, undoing a long-standing tradition at the company designed to preserve editorial independence.