Were Publishers the First DTC Brands? How 2 Areas of Marketing Align
Performance Marketing
DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model. As a direct result, circulation and subscription marketing professionals have become very [...]
A Retrospective of Publishing Fraud Old and New
I am in Berlin, Germany attending one of my favorite publishing events, FIPP’s Digital Innovators Summit which starts Monday, March 20th. It is a cross-planet collection of modernizers trying to [...]
Content Marketing for Profitability
Performance Marketing
Content marketing isn’t just about results. It’s about profit: The more efficient your content marketing, the more profitable. One way to amp up your efficiency is to get more out [...]
Research Shows Most Publishers Don’t Have a Plan to Address Distributed Content
Today Publishing Executive released a research report on how publishers are managing the challenges of distributed content (content hosted and consumed partially or in full on external platforms, such as [...]
BoSacks Speaks Out: A Salute to the Evolving Publishing Industry
At this time of year I’m asked many times by many magazines and web sites for my prediction of the future. The request is not only for long term punditry [...]
On “Denialsizing” and Eating Crow: 2016 in Review, in Just 10 Words
The U.S. magazine industry is exhausted from all of the tribute issues and memorial bookazines we’ve published this year about the rock stars we’ve lost. Let’s put 2016 to an [...]