Publisher

Elle Uses Virtual Reality to Share Fashion Up Close

There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close.

Hollywood Reporter Publisher Adds Responsibility for Billboard

In yet another reshuffling at Guggenheim Media Entertainment Group where Janice Min has been implementing a Hollywood Reporter-style makeover at sister title Billboard, Lynne Segall, the svp, publisher at THR, will also now oversee both brands as evp

Making Hard Choices for Native’s Survival

Some native advertising on publisher sites works extremely well. Most does not.

MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment?

Is the All-Powerful Magazine Editor a Thing of the Past?

The day of the über editorial director could well be over.