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7 Campaigns Honored for Creative Excellence in Sports Advertising at the Clio Sports Awards

Brand Marketing

Seven agencies walked away with Grand Clio awards Thursday night in New York at the third annual Clio Sports Awards honoring creative excellence in sports advertising and marketing.


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Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan

Creativity

Here's a fun if punishing way to get people to think about the ingredients in your beer. Heineken, the official beer of the UEFA Champions League, with help from Publicis [...]

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Maurice Lévy on Mediapalooza, Restructuring and Why Sapient Is the Future of Publicis

Brand Marketing

The past year has been a tough one for Publicis Groupe chief Maurice Lévy, a well-regarded executive known for his adept management of the industry's third-largest marketing communications company.

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Neil Patrick Harris Tries to Explain Why Heineken Light Is St. Patrick’s Day’s Official Beer

Creativity

Neil Patrick Harris might be the best possible pitchman for Heineken Light, given that both are known for being versatile and unintimidating, but is the actor up to the challenge [...]

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Ad of the Day: Heineken Found the Perfect Victim for This Hilarious Soccer Prank

Brand Marketing

Yeah, pranks are a bit passé. But a good one is still plenty entertaining, and this Heineken stunt from Publicis Italy is worth it—because the victim, who awesomely thinks he's [...]

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Is Publicis, Once a Voracious Predator, Now Prey?

Brand Marketing

On paper, it makes sense: One of the industry's most powerful agency networks, known for its own voracious appetite for acquisitions, has been caught in a downward trajectory severe enough [...]