It was back in the summer of 2014 that Neil Patrick Harris did his first ads for Heineken Light, via Wieden + Kennedy New York. From the beginning, the campaign has had a meta humor, wryly commenting on beer advertising generally—including, in one of the early spots, Harris why pondering why there are rules prohibiting him from drinking on TV. W+K is now off the Heineken account, replaced by Publicis, but the 43-year-old Emmy and Tony Award winner continues to advertise the Light brand.
The federal government's investigation into allegations of antitrust practices at major ad agencies has expanded to include WPP, the world's largest holding company.
Before Nov. 8, the big advertising holding companies faced a straightforward, slow-growth future. The business would continue to evolve, and the agencies would continue to adapt by expanding their capabilities, especially in digital media. But the election cast a blanket of doubt on the prospects for the major players.
Heineken and Publicis New York show their can-do spirit in a video that celebrates Miami Marine Stadium. The landmark structure on Biscayne Bay hosted world-class powerboat races, concerts and other events for 30 years until sustaining damage from Hurricane Andrew in 1992. Since then, it's been abandoned—and become a draw for graffiti artists, who covered its concrete surfaces with intricate artwork and colorful designs. Now, efforts are underway to restore the arena. Miami Mayor Tomás Regalado has pledged as much as $4 million to the cause, and an Indiegogo push set up by the National Trust for Historic Preservation, as well as Heineken, has raised more than $100,000 so far. (The brewer's involvement ties into its multifaceted "Cities" campaign.) The stadium's copious spray-painted frills, however, will endure, even after its walls and columns are scrubbed clean and the dilapidated seats have been replaced.
Today Publicis announced the promotion of Melissa Nelson to the newly created role of president of its Seattle office. The news comes less than one year after the agency hired Nelson to serve as executive vice president and managing partner of the same operation while leading its marquee T-Mobile account.
If you've lived or worked in a downtown as it came back from the brink of blight, you know that one bold business idea can be the tipping point. Whether it's a brewery based in an abandoned warehouse or a gourmet coffee shop that reclaimed an old fire station, these entrepreneurs can often offer a proof of concept and end up reversing decades of decline.
Saatchi & Saatchi Chairman Kevin Roberts has been asked by his agency's holding company, Publicis Groupe, to take a leave of absence due to his recent, dismissive comments about gender balance and women in leadership.
Depressing. Damaging. Nonsense. Dead wrong. These are just a few of the many terms being used to describe Saatchi & Saatchi chairman Kevin Roberts' recent comments on women in advertising, and the chorus of angry voices is likely to continue growing.
In 2015, GlaxoSmithKlein and Novartis completed a deal worth more than $20 billion that combined the two companies' assets. In November of that year, various sources reported that the newly created company planned to launch a review of its agency partners to effectively reset its global relationships.