‘I’m Alpha Male Adjacent.’ Neil Patrick Harris on Why He’s Still Doing Ads for Heineken Light
Creativity
It was back in the summer of 2014 that Neil Patrick Harris did his first ads for Heineken Light, via Wieden + Kennedy New York. From the beginning, the campaign [...]
Publicis Promotes Melissa Nelson to President of Its Seattle Office
Brand Marketing
Today Publicis announced the promotion of Melissa Nelson to the newly created role of president of its Seattle office. The news comes less than one year after the agency hired [...]
Ad of the Day: Heineken Honors the Odd Ideas That Can Spark a Downtown Revitalization
Brand Marketing
If you've lived or worked in a downtown as it came back from the brink of blight, you know that one bold business idea can be the tipping point. Whether [...]
Saatchi Chairman Kevin Roberts Placed on ‘Leave of Absence’ Over Gender Comments
Brand Marketing
Saatchi & Saatchi Chairman Kevin Roberts has been asked by his agency's holding company, Publicis Groupe, to take a leave of absence due to his recent, dismissive comments about gender [...]
Diversity Advocates Are Dumbfounded as Saatchi Chairman Claims Gender Bias Is ‘Over’
Brand Marketing
Depressing. Damaging. Nonsense. Dead wrong. These are just a few of the many terms being used to describe Saatchi & Saatchi chairman Kevin Roberts' recent comments on women in advertising, [...]
Pharma Giant GSK Consolidates Its Global Agency Roster Across 4 Holding Companies
Brand Marketing
In 2015, GlaxoSmithKlein and Novartis completed a deal worth more than $20 billion that combined the two companies' assets. In November of that year, various sources reported that the newly [...]