Publicis Communications CEO Arthur Sadoun today announced a number of key promotions within the network. The goal behind the new appointments is to help each of the Publicis agencies win more new business in the coming months, adding to such recent wins as P&G Dish Care, GSK, Walmart and Hewlett Packard Enterprise.
Publicis Worldwide will assume lead global creative responsibilities for the Heineken brand, following the split between the world's third-largest brewer and Wieden + Kennedy two weeks ago.
Carla Serrano has been named the new chief strategy officer of Publicis Kaplan Thaler, joining from Naked Communications, where she was CEO.
The House Worldwide, the new partnership network founded and led by former Publicis Worldwide COO Richard Pinder, has been appointed to help develop Laurent-Perrier’s U.K. sales and marketing strategy.