U.S. Regulators Won’t Oppose Merger of Omnicom and Publicis
Brand Marketing
The review period for U.S. regulators to take action against the Publicis-Omnicom merger has expired. The news means U.S.
Publicis and Omnicom Take Merger Road Show to London Analysts
Brand Marketing
Publicis Groupe chief Maurice Lévy and Omnicom CEO John Wren continued their road show today, holding an analyst session in London to explain the combination of their companies that will [...]
The Driver Behind the Publicis-Omnicom Merger
Performance Marketing
If Publicis and Omnicom’s recent merger announcement is any indication, traditional advertising and marketing agencies are increasingly looking to data to compete with the tech companies that have spent the [...]
Consultants Scratch Heads Over Publicis-Omnicom Deal
Brand Marketing
It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe.
Here’s Who May Gain From Publicis-Omnicom Client Fallout
Brand Marketing
As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to [...]
A Closer Look at Potential Conflicts at Publicis Omnicom
Brand Marketing
How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger.