It started in February of last year when John Wren visited Publicis Groupe and admired the company’s stunning Champs Élysées view. Maurice Lévy, CEO of the French agency giant, was quick to say that it could belong to the Omnicom chief.
Publicis Omnicom Merger
Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the
Omnicom Group thinks that cultural differences doomed plans for Omnicom and Publicis Groupe to merge, but Publicis Groupe believes inequality was the culprit.
Omnicom Group CEO John Wren acknowledged this morning that the corporate differences between his company and Publicis Groupe were greater than he expected, as he explained to industry analysts why the two companies won't merge after all.
French newspaper Le Monde has now weighed in on the current differences between Paris-based Publicis Groupe and its potential U.S.
By raising tax domicile issues related to its megamerger with Publicis Groupe, Omnicom Group has drawn a line in the sand.
The European Commission signed off on the pending merger between Publicis Groupe and Omnicom, further clearing the way for the creation of the industry’s largest holding company.
The completion of the Publicis Groupe-Omnicom merger will likely be pushed back to the second quarter, pending regulatory approvals. But that delay is doing little to stem speculation about which executives will influence the integration that will form the ad industry’s largest player. Until the deal is done, the two are still competitors.