The annual American Advertising Federation Hall of Fame dinner this year was as earnest as it was funny, as inductees spoke as passionately about their families as their peers.
Publicis Kaplan Thaler
Planning to dress up in fake ebola hazmat gear for Halloween? That's awfully douchey, don't you think? Nonprofit humanitarian group Doctors of the World has an idea, though. Why not join the "More Than a Costume" campaign and help pay for real protective equipment used by medical professionals battling ebola in West Africa? "Health workers needs a new hazmat suit for each of their rotations, and estimates indicate that over 1 million suits will be needed in the next six weeks," says the organization. For $1 you can donate a glove, and $5 buys a mask. You can donate a hazmat suit for $250, and throw in a helmet for $500. (Or text EBOLA to 501501 to donate $10. C'mon, you'll spend more than that on Halloween candy.) The initiative was developed by Publicis Kaplan Thaler in partnership with MediaVest and MSLGROUP. Pro-bono print and digital ads are running this week in The New York Times, the Wall Street Journal, USA Today and elsewhere. "Here it's a costume. There it saves lives," says one headline. Props for leveraging the ebola costume craze in such life-affirming fashion. They've created a program that lets people contribute to the greater good, even those who plan to clomp around in bogus boots and breathe through phony filters on Halloween. See the full ad below.
We're approaching the holiday where little kids dressed as Marvel superheroes and the cast of Frozen will descend upon neighborhoods across the U.S., amped up on sugar, requiring that adults fork over "good candy" (read: any candy bar found in a checkout line) lest they be deemed cheap for buying "bad candy" (DumDums? What is this, the bank?).
Parents grow increasingly frustrated as Siri-type phone assistants misunderstand their requests in a pair of 60-second Advertising Council PSAs from Publicis Kaplan Thaler.
Tomorrow, the Hilton in Times Square will be the first hotel to live-stream a concert. OMD, Hilton's media agency, partnered with SpinMedia to give a new twist to Hilton's "Our Stage. Your Story," campaign.
Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April.
Carla Serrano has been named the new chief strategy officer of Publicis Kaplan Thaler, joining from Naked Communications, where she was CEO.
They say nothing kills a bad product faster than good advertising. And perhaps that's the problem with Samsung's Galaxy Gear. Outside of Oprah Winfrey, Samsung's Galaxy Gear smartwatch isn't getting […]
Welcome to Adweek's newly revamped recap of the week's best commercials. In the past, we've shown you our 10 favorites each week. From now on, we're going to narrow it down to five—and ask you to choose the best of the bunch.