After 30 years, a changing of the guard
HSBC has named Saatchi & Saatchi as its new lead global creative agency after a competitive review. Saatchi takes over the account from J. Walter Thompson. The account is worth roughly $400 million, according to a report from More About Advertising.
Leo Burnett has hired Publicis Groupe veteran, consultant and venture capitalist Andrew Swinand to serve as its North American chief executive officer.
More changes are coming to the Publicis Groupe network as it continues restructuring, following an announcement made last December. The holding company has decided to drop the Optimedia name altogether in favor of Blue 449.
Maurice Lévy, chairman and CEO of Publicis Groupe, sat down one last time to deliver his annual address and wishes for the upcoming year.
Publicis Groupe announced today Laura Desmond will step down as chief revenue officer of Publicis Groupe, effective Dec. 31, 2016.
USAA, the largest provider of insurance and other financial products to U.S. military members, has consolidated its marketing business with a cluster of Publicis Groupe agencies after a formal review that lasted several months. Starting in the second quarter of 2017, all USAA work currently handled by other agencies will be transitioned to the Publicis umbrella group.
Publicis Communications CEO Arthur Sadoun today announced a number of key promotions within the network. The goal behind the new appointments is to help each of the Publicis agencies win more new business in the coming months, adding to such recent wins as P&G Dish Care, GSK, Walmart and Hewlett Packard Enterprise.
Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by top global consulting firm R3, it was a signal of the new normal on both the media and creative sides of the advertising business.
Less than a week after making dismissive comments about gender bias in the ad industry, Saatchi & Saatchi chairman Kevin Roberts has opted to resign, effective Sept. 1.