Remember those sailor stories about mermaids who drag drowning men to their doom? In this creepy—yet charming!—little piece of work, the National Maritime Rescue Organization tells just that tale ... from the perspective of the mermaid. Set to the plaintive croon of Tobias Jesso's "Without You," a mermaid sulking on the balcony of a sunken ship sees a sailor drifting down toward her. This kicks off a model courtship. The graphics depict a magical world illuminated by jellyfish. Love blooms around the shipwreck, a foreshadowing of darkness to come. You're bound to ask yourself a few questions: How does the sailor breathe underwater? Can you really barbeque steaks below sea level? How does that mermaid get pregnant?
Not everyone in the family may have been looking forward to the holiday onslaught, as evidenced by this dark PSA from France.
BERLIN, Germany—A Renault ad by Publicis Conseil won gold in the Epica Awards on Tuesday, and only after voting were the judges told it had been written by copywriter Fabrice Dubois, who died in the terrorist attacks on Paris last Friday.
After the terror attacks in Paris on Friday, members of the city's advertising community are mourning all those who lost their lives, including several employees from Publicis and Havas.
Twenty years from now, I'll be a silver-haired fox and speak with a British accent, judging from this "Future Self" campaign created by Publicis Conseil and Jam3 for European telecommunications giant Orange. Upload a photo of yourself, and the software creates an interactive 3-D model of how you might look two decades hence. You can ask questions of your future self using your computer's microphone or keyboard. Of course, these are canned responses, but most of the exchanges I sampled were amusing, and a few even felt kind of profound. When I inquired about my (his? our?) finances in 2034, Future Dave explained that money as I know it no longer exists, that it's been replaced by a system of commerce in which nobody feels short-changed. The initiative marks Orange's 20th anniversary, and it's designed to position the marketer as hip and innovative with the millennial crowd. (Yeah, I'm sure the whole emphasis on aging will have exactly that effect.) It's livelier than Merrill Edge's somewhat similar "Face Retirement" campaign, and more fun than this site, which emphasizes an aspect of the future I'd just as soon ignore. Credits below.
This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary a drunk parent can seem to a child.
Publicis Conseil in Paris put together this Coke Zero spot promoting the brand's involvement with the upcoming James Bond movie Skyfall, which I mistook for an airline shopping experience when I first saw the name.