Burson-Marsteller Draws Ire for Working With Islamist Political Party
Brand Marketing
One of the world’s largest public relations companies has become embroiled in a controversy surrounding its representation of a Tunisian Islamist political party and is downplaying a report that it [...]
What Type of Agency Will Own Social Media Marketing?
Brand Marketing
Bissell's director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment.
Droga5 Outstrips Martin to Win Chobani
Brand Marketing
Droga5's Chobani win was hard fought, given the caliber of the agencies that the yogurt company considered.
Mountain Dew Uses Twitter Ads to Promote Apology
Performance Marketing
Mountain Dew today purchased Promoted Tweets to push its apology for the highly controversial Tyler, The Creator video on Twitter.
Pepsi Next Videos Get ‘Sexy’ in English and Spanish
Performance Marketing
Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that repr
Exposure Creates Lifestyle Campaigns for Young Consumers
Brand Marketing
Specs Who Creative director, partner Tom Phillips; public relations director Matt Arrowsmith; fashion and lifestyle director Sarah Bronilla; creative services director Carrie Roberts What PR and creative agency