6 Tips for Brand Communications on a Budget
Performance Marketing
We are facing a bleak global economic outlook due to the spread of COVID-19. For many brands, recovery will take time. However, an economic downturn is not a reason to [...]
Meet the PR Industry’s 30 Under 30 for 2015
Brand Marketing
In covering the PR industry since 2007, Adweek's PRNewser blog has run the gamut from corporate disasters and social media trends to agency rebranding projects, staffing changes and best practices [...]
Why That Scary Omaha Zoo Video Is a Gorilla-Sized PR Nightmare
Performance Marketing
According to TripAdvisor, the Henry Doorly Zoo & Aquarium in Omaha, Nebraska, is the best zoo in the United States.
Marketers Say Debuting Amazon Dash Right Before April Fools’ Day Was Genius
Performance Marketing
For a few hours on Tuesday, social media users were puzzled over whether Amazon Dash was an actual, Internet-of-Things invention or an early April Fools' Day joke.
9 Popular Sites Become Core of New Adweek Blog Network
Performance Marketing
A diverse collection of industry blogs previously owned by Mediabistro today has been integrated into Adweek.com as the new Adweek Blog Network.
Eric Mower + Associates Gets a Presence in New York
Brand Marketing
Eric Mower + Associates is coming to the Big Apple. The Syracuse, N.Y.-based agency is merging with public relations specialist Middleton & Gendron in New York, giving Eric Mower a [...]