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How South Korea Uses Psy, VIXX and All of K-Pop to Burnish Its Image

Brand Marketing

By Robert Mann

Last month, the Los Angeles Memorial Sports Arena hosted “The M Countdown,” a show featuring top South Korean pop acts like VIXX, BTS, B1A4, Teen Top, IU, G-Dragon, Jung Joon [...]

Performance Marketing

Gallup’s Buzzy Social Media Report Appears ‘Deeply Flawed’

By Christopher Heine

Performance Marketing

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By Sam Thielman

Brand Marketing

Gangnam Style’s Psy to Star in Super Bowl Ad for Wonderful Pistachios

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