Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias
Brand Marketing
Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly [...]
Philly Police Channel Drake’s ‘Hotline Bling’ for Their Latest Bizarre PSA
Creativity
Philadelphia police are quickly becoming the authorities on oddly compelling viral PSAs. First, they generated national attention with a bizarre revival of a Saved by the Bell drug PSA from [...]
Ad of the Day: Grey Just Designed a Bicycle That Has the Symptoms of MS
Brand Marketing
This is a terrible bike to ride.
W+K Amsterdam Wants You to ‘Give a F*ck’ About the Refugee Crisis This Holiday
Creativity
Wieden + Kennedy Amsterdam is dropping more than a few F-bombs this holiday as it launches "Give a F*ck," a charitable platform designed to connect the creative community with social [...]
In the Doghouse or Dead? It’s an Easy Decision in This Powerful Drunk-Driving Ad
Creativity
Refusing to drive to pick up your wife at the train station because you've been drinking might get you in trouble. But that's better than being dead, says a new [...]
Giant Sexting Emojis Welcome a Condom for Threesomes in MTV’s ‘Sext Life’ Ad
Creativity
Sexytime gets weird, and then weirder, in Y&R New York's amusing new commercial for MTV's Staying Alive Foundation, featuring actors dressed up as common sexting emoji pairs suddenly getting joined [...]