Prudential Got Loved Ones to Stare at Each Other for 4 Emotional Minutes in This Ad
Creativity
Prudential Singapore is inviting people to reconnect in an emotional new spot. "Our relationships are becoming more and more disconnected," reads the opening on-screen copy. "Can simply looking at someone [...]
Adidas Makes Gains Among Black Consumers, L’Oréal Lags
Brand Marketing
Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the [...]
David Droga Talks Management Moves
Brand Marketing
As the saying goes, success has many fathers and failure is an orphan.
The New York Times Tries Another Interactive Ad Unit
Performance Marketing
In keeping with its experiments to create interactive, shareable ad units, The New York Times is running a front-page ad takeover for Prudential that lets users see the front page [...]
Droga5 Ups Bauer to Chief Strategy Officer
Brand Marketing
In an effort to swim insight further upstream in client talks and compete for new business on a larger global canvas, Droga5 has promoted Jonny Bauer, its head of strategy, [...]
After 10 Years, Marquee Midtown Tunnel Billboard Gets a New Tenant
Creativity
One marquee billboard location in New York City is shifting its attention from jet-setters to retirees. British Airways has owned the Midtown Tunnel billboard visible to commuters just as they [...]