Retargeted banner ads are the sledgehammer of the Web, bashing you again and again with the same random product you looked at once, whether you like it or not. But 3M figured it could use the retargeted banner's weakness as a strength. If the same banner comes up again and again, the company figured, why not make it a Post-it note where you could jot down info that might be useful later—when the ad pops up again?
If this week's news of a potentially disastrous Antarctic ice melt wasn't enough to give you a sinking feeling, then you might want to check out "World Under Water," an interactive initiative that lets people see what their neighborhoods might look like follo
Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed. The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The assignment is global. Worldwide media spending on the brand was not available, but in the U.S.—Gillette's No. 1 market—it hovers around $125 million a year.
Gillette is down to three contenders in its North American advertising review after cutting Wieden + Kennedy and Publicis from the process.
Gillette’s North American advertising review is shaping up to be a battle of veteran Procter & Gamble shops against relative newbies.