Proximity

3M Makes Retargeted Banner Ads Less Annoying by Turning Them Into Post-it Notes

Retargeted banner ads are the sledgehammer of the Web, bashing you again and again with the same random product you looked at once, whether you like it or not.But 3M figured it could use the retargeted banner's weakness as a strength. If the same banner comes up again and again, the company figured, why not make it a Post-it note where you could jot down info that might be useful later—when the ad pops up again?

‘World Under Water’ Uses StreetView to Visualize Flooding From Climate Change

If this week's news of a potentially disastrous Antarctic ice melt wasn't enough to give you a sinking feeling, then you might want to check out "World Under Water," an interactive initiative that lets people see what their neighborhoods might look like follo

Grey Wins Gillette Creative Account

Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed.The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The assignment is global. Worldwide media spending on the brand was not available, but in the U.S.—Gillette's No. 1 market—it hovers around $125 million a year.

Gillette Cuts to 3 in Creative Review [Updated]

Gillette is down to three contenders in its North American advertising review after cutting Wieden + Kennedy and Publicis from the process.

P&G Shops Line Up for Gillette Account

Gillette’s North American advertising review is shaping up to be a battle of veteran Procter & Gamble shops against relative newbies.

AMP can lead to workplace ice-cream orgies

AMP Energy Juice stages an office ice-cream orgy in this tasty spot by Proximity in Canada. Those cube drones lap the stuff up in kinky fashion, and the boss heartily […]