After 30 Years, Harley’s Heritage Softail Is Still the Most Distinctive American Motorcycle
Brand Marketing
In 1981, business wasn't looking so great at Harley-Davidson. The company's bikes—legendary as they were—had been struggling to climb from an industry-wide slump created by Japanese makers flooding the market [...]
How London Fog Lost Its Mad Men Cool
Brand Marketing
There’s a memorable moment in episode 512 of Mad Men in which Don Draper tells a bunch of stone-faced executives from Dow Chemical how he grabbed near-total market share for [...]