Promoted Trend

Crocs Bets Big on Interactive Twitter Videos With ‘Funway Runway’ Effort

Summer just started, so Crocs, the maker of lightweight sandals and other beach-friendly footwear, is gearing up for its big sales season with an interesting Twitter push today. 

To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter

Last year, Miller Lite brought back its classic "It's Miller Time" tagline and retro packaging with a Twitter campaign that turned social photos into a TV commercial.

UPDATE: T-Mobile Appears to Pull Twitter Ad After Backlash

T-Mobile walked into a hornet's nest on Twitter after buying today's Promoted Trend—which costs around $200,000—and employing the hashtag #NeverSettleForVerizon. Many former T-Mobile customers tweeted in protest to the ad, some of whom claim to have moved from the telecom to rival Verizon.

What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots

With NBC charging a record-setting $4.5 million for 30-second ads, it's no wonder brands are using digital media to either complement or replace a Super Bowl spot this year. 

Why Is Alfonso Ribeiro Tweeting for Wendy’s?

If you tune into Wendy’s Twitter account today, you may be surprised to see that actor Alfonso Ribeiro, filmmaker Ralph Macchio and retired professional wrestler Steve Austin have taken over the fast-food chain’s account.

Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a 

3 Reasons McDonald’s World Cup Has Already Been Memorable

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why.

Nonprofit Wins Big on Horse Racing’s Triple Crown

You’ve probably heard a lot about California Chrome, the thoroughbred vying for the Triple Crown this weekend. But there’s a behind-the-scenes story involving the equine that makes for a marketing trifecta.

NBC Buys Big Twitter Ad for USA-Canada Hockey Webcast, but Why Is It Stopping There?

NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today.

Facebook Video Ads Could Bite Into Twitter’s Social TV Dominance

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail.