promoted pins

Pinterest Launches Auction-Based Pricing to Take on Google’s Ad Business

Pinterest is out to prove that it's a performance-driven advertising platform that can compete head-to-head with Google.

Pinterest’s Scroll-Activated Video Ads Are Paying Off for L’Oréal and Hershey’s

L'Oréal promoted a new line of makeup on Pinterest last year. Pinterest

Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser

Pinterest ads are getting more pointed. After 18 months of beta testing a self-serve platform that lets brands buy ads, the site is opening the tool to all small and midsize brands in the U.S. today.

Pinterest Reveals the Marketing Partners That Will Get First Dibs on Its Ads

Pinterest today announced eight ad-tech partners that can help brands and agencies buy Promoted Pins on the site.

Wendy’s Joins the Pinterest Movement With These Cool Cinematic Pins

Pinterest is all about the future. People pinning their digital desires—dream weddings, homes, vacations, wardrobes—give marketers a glimpse into their purchasing plans.

Hey Retailers, Pinterest Just Got a Whole Lot More Shoppable

Instagrammers aren't the only social media users who are going to see new shopping options after Pinterest just showed off its Buyable Pins.

Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated.

Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads

Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech partners. It's also launching a marketing program to help brands increase the amount of unpaid posts.

Here Are the 10 Most Innovative Digital Ad Products of 2014

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become increasingly mobile with more media-rich formats than ever.

Pinterest Hires the Man Behind Axe Marketing at Unilever

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with users and businesses to encourage more activity on the platform. Rubin is known for developing digital and social campaigns for brands like Axe at Unilever, where he had worked since 1999.