Project Isaac

This Bottle Cap Could Save Billions of Gallons of Water

With California suffering its worst water shortage in perhaps 1,000 years, VCU Brandcenter students devised a novel plan to curtail waste from standard kitchen and bathroom taps and spread the word about conservation.

Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]

The Inside Story of How McCann New York’s ‘Field Trip to Mars’ Came Together

It was at around 2 o'clock in the morning that Josh Grossberg landed on Mars.

3 Reasons Agencies Struggle to Truly Invent and What They Can Do to Change That

I'm an inventor and proud.

Samsung’s Life-Saving Truck Screens Take Top Honors at Adweek’s Isaac Awards

Jumping behind the wheel in Argentina can sometimes be a dangerous experience. Because the country is striped with narrow two-lane roads, cars often pull into oncoming traffic hoping to overtake slower-moving trucks. This risky maneuver contributes to a shocking statistic: In Argentina, traffic accidents kill one person every hour.

Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only […]

Breakthrough Marketing Can Only Come From Invention-Based Craft

"A mind that is stretched by a new experience can never go back to its old dimensions." Ed Brojerdi Illustration: Alex Fine

Can Marketing and Media Be Leaders in Innovation?

Most days, marketing feels like a field drowning in trite tactics and rehashed ideas. Finding the truly innovative gems can be a challenge, which is why we at Adweek created the Project Isaac Awards.

Project Isaac: Celebrating the Media Winners

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets: […]

Introducing Isaac+

In an effort to expand Adweek Project Isaac’s search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students.