AOL Eschews Banners, Leans Into Native
Performance Marketing
A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on
Fast Chat: AOL CEO Tim Armstrong
Performance Marketing
AOL announced its first-quarter earnings this morning, and the numbers were a mixed bag. Overall revenue was up, but U.S. display advertising was down 1 percent—not good news in an [...]
AOL Q1 Revenue Down as Display Advertising Softens
Performance Marketing
AOL chairman and CEO Tim Armstrong said he predicted business to rebound in the year after first-quarter revenue fell 4 percent year over year to $529.4 million on declines in U.S. [...]
Hearst to Run AOL’s Large-Format Ads
Brand Marketing
Hearst has announced that it plans to roll out large-size, interactive ads developed by AOL.