Flo? Whoa! Progressive’s Icon Swaps Her Apron for Attitude in Motorcycle Insurance Ads
Creativity
Like a true nature's child, Flo was born to be wild. Or something. Progressive's iconic ad character, played by Stephanie Courtney, revs up the va-va-vroom in this tongue-in-cheek motorcycle-themed print [...]
Marshawn Lynch Finally Talks … in Funny, Weird Ads for Skittles and Progressive
Creativity
Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words.
Brand of the Day: LeBron James Was Flo for Halloween, as Progressive Makes Them BFFs
Brand Marketing
Yes, LeBron James dressed up as Progressive's spokeswoman Flo for Halloween, but this isn't just a quick stunt. Nope.
New Technology Allows Brands to Bypass Agencies
Performance Marketing
Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly [...]
Progressive’s Flo Makes a Facebook ‘Look Back’ Video, and It’s Filled With Unicorns
Creativity
Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole [...]
Pam Hamlin Replaces LePlae as Global Chief of Arnold
Brand Marketing
That was fast. Eleven months after taking the reins of Arnold as CEO and 15 months after he joined the agency as global president, Robert LePlae is out.