It’s Time for Publishers To Build Trading Desks of Their Own
Editor’s Note: We want to highlight this post from contributor Tony Mamone from last fall for two reasons: One, because it’s a visionary piece on why and how publishers should [...]
Publishers Have a Problem: Their Outdated Approach to Magazine Ads
“My name is Eadward, and I work in magazine publishing.” Welcome to Magazine Publishers Anonymous, a new 12-step program for people trying to overcome their addiction to the same old [...]
How Automated Advertising Can Help Publishers Cut Out the Ad Tech Middleman
When it comes to automated advertising, publishers and advertisers have just scratched the surface. We have seen, and will continue to see, rapid growth in programmatic advertising and real-time bidding. [...]
How Will Universal User ID Impact Publishers’ Programmatic Advertising?
Back in May, MediaMath, Acxiom/LiveRamp, Index Exchange, Live Intent, and a few other prominent, non-Google/non-Facebook, ad technology players made an eye-opening statement by announcing their intention to create a “Coalition [...]
How to Stop Ad Fraud, Fake News & Ad Blocking From Tanking Publisher Revenue
Innovation often yields our toughest publishing challenges. Ad fraud, fake news, and ad blocking are three examples that stem from one such disruption: The prevalence of programmatic advertising. Ad fraud [...]
How Can Magazine Publishers Make Ecommerce Work?
It’s no secret Amazon has gone from selling books online to selling whatever the hell it wants. The world’s retailers and consumer brands are feeling Amazon’s presence the most. Bloomberg’s [...]
3 Ways Publishers Can Take Action Against Fraud
Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it. Spoofed inventory is one of fraud’s most [...]
5 Ways Publishers Can Use Digital Printing to Get Personal & Drive Revenue
A financial analyst who specializes in the printing industry recently speculated that “the potential to produce personalized magazines at scale is not too far in the future.” He was a [...]
How Server-Side Header Bidding Can Elevate Your Programmatic Strategy
Like so much in the programmatic ecosystem, header bidding continues to evolve. Today publishers are beginning to explore server-side header bidding, which promises to reduce page latency while optimizing programmatic [...]
Despite Challenges, Native Ad & Header Bidding Opportunities Are on the Rise
Last year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, [...]