Programmatic

Infographic: How Programmatic Is Getting a Major Boost This Holiday Season

If it seems like the deluge of online holiday advertising is starting earlier every year, you're not just imagining things: According to new data from ad tech company Index Exchange, the beginning of the 2016 holiday advertising season started several weeks earlier than usual. This year's other big holiday ad trend? Programmatic, of course, which saw a steep rise around the globe.

Programmatic Ad-Buying Is Now Available for Social Influencers

The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content.

What Chatbots Are Teaching Us About the Future of Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.

Creatives and Programmatic Players Are Increasingly Getting on the Same Page

 

Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic Platform

CANNES, France—Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically accurate fashion.

These 2 Tech Companies Are Combining Market Research With Programmatic Ads

Advertisers target consumers all the time online, but they don't always survey a sample of the actual target segment to figure out their mindsets in real-time. Krux and Survata aim to make that tactic easier to execute.

These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016

Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to […]

These 2 Agency Execs Are Getting Schooled in Programmatic as Google’s Newest ‘Interns’

A few months ago, BBDO San Francisco's CEO Jim Lesser was chatting with executive creative director Matt Miller about the agency's upcoming summer internship program and discussing how quickly technology is changing advertising when a crazy idea dawned on them: They should be the ones doing an internship.

Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report

Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study today re

NBCUniversal Will Start Selling TV Advertising Programmatically This Fall

After two years of selling its digital video and display inventory programmatically, NBCUniversal is finally allowing programmatic buys on its linear networks as well.