AOL’s Ad Business Gets Boost From Adap.tv and Programmatic
Performance Marketing
AOL's ad business was up 20 percent last quarter thanks to its programmatic push and Adapt.tv.
InMobi and Rubicon Project Unveil New Exchange for Mobile Native Ads
Performance Marketing
InMobi and Rubicon Project have teamed up to build a new mobile advertising exchange that lets marketers buy and sell native ads across mobile sites and apps.
Twitter, Omnicom Deal Combines Mobile Ad Forces
Performance Marketing
Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the [...]
MediaMath Adds Twitter Integration
Performance Marketing
Companies who use MediaMath’s TerminalOne programmatic ad buying service can now use their data to leverage the power of Twitter.
The Programmatic Revolution Will Be Televised
Performance Marketing
Ad tech firm Turn is about to gauge TV’s appetite and capacity for programmatic ad buying. The Silicon Valley company is testing, with its agency partner SQ1, commercial placements using [...]
Why Advertisers Should Care About the White House Report on Big Data and Privacy
Performance Marketing
The government has put out yet another report on big data and privacy, buzzwords that have scared consumers and dominated press headlines. So is this latest report something advertisers should [...]