Is Blockchain a Solution to Digital Ad Fraud?
Fraud has been a problem with digital advertising for a long time. When the incentive structure for direct-response ads focused on click-through, it was not long before we started hearing [...]
Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats
Performance Marketing
Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and [...]
‘Programmatic’ Goes the World – Media Buying Is Audience Buying
Performance Marketing
Direct marketers have long had a love affair with data-driven media buying. In the world of direct mail, for example, list rentals and exchanges are filled with data cards (once [...]
What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising
Performance Marketing
Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too.
AOL Gives Advertisers an Alternative to Facebook’s People-Based Marketing
Performance Marketing
AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop, [...]
7 Advertising Trends That Show You Exactly Where This Industry Is Headed
Performance Marketing
How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to [...]