programmatic buying

What Advertisers Are Getting Wrong About Programmatic

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35

What Is Zimmerman’s Media Trading Room, and Does It Really Save Clients Millions?

Conventional wisdom holds that programmatic ad buying, and the Big Data that powers it, will dominate media planning for both agencies and presidential campaigns in the coming years.

Why the Marriage of Data and Creativity Is Critical for Improving Brands’ Bottom Lines

In the constantly shifting and often convoluted world of media, two major industry movements are currently under way that will shape how content is produced and business gets done: the rise of programmatic ad buying—you might have heard someth

Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically

Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to buy Super Bowl ads with programmatic technology, although they will only show regionally. 

Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps.

What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too.

AOL Gives Advertisers an Alternative to Facebook’s People-Based Marketing

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop, tablet or smartphone.

7 Advertising Trends That Show You Exactly Where This Industry Is Headed

How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double from this year’s $10 billion to $20 billion in 2016, according to eMarketer’s latest report.

AOL’s Ad Business Gets Boost From Adap.tv and Programmatic

AOL's ad business was up 20 percent last quarter thanks to its programmatic push and Adapt.tv.

Rocket Fuel’s Deal to Buy [x+1] Propels It Into Marketing Cloud Territory

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up 70 percent from last year's second quarter.