Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads
Performance Marketing
Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic [...]
Ads Are Coming to the Comments Section of Publisher Sites
Performance Marketing
You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which [...]
AOL Gives Advertisers an Alternative to Facebook’s People-Based Marketing
Performance Marketing
AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop, [...]
AOL’s Bob Lord Says the Yahoo Rumor ‘Validates That We Have a Good Strategy’
Performance Marketing
When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45 [...]
7 Advertising Trends That Show You Exactly Where This Industry Is Headed
Performance Marketing
How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to [...]
In-Image Ads Can Now Be Programmatic, Too
Performance Marketing
GumGum, a company that offers ads appearing inside Web images, is partnering with Xaxis to sell its unusual inventory