As part of MullenLowe's merger of its two media agencies under the MullenLowe Mediahub moniker, the agency is launching a global media offering that adds Profero's performance capabilities—which include search, SEO and SEM (search engine marketing)—and international scale to its U.S–based media planning and buying, and communications business.
With its purchase of the digital agency Domani, BBH becomes the latest creative agency to use an outside acquisition to accelerate its digital growth.
It took seven months, but Jeff Brooks wanted to make sure he had the right partners. Brooks, who is relaunching the New York office of M&C Saatchi as CEO, hired Pierre Lipton as chief creative officer in August and now has found a chief strategy officer: Sveta Doucet. Lipton started last month and Doucet joins in November.
Digital agency Profero has purchased a majority stake in Latino-focused shop Vox Collective, the companies announced today. Financial terms were not disclosed.
Specs Who Aaron Reitkopf, CEO, Americas (l.); Wayne Arnold, co-founder, global CEO What International digital agency Where Profero offices, New York’s Flatiron district