How Pepsi Landed the Perfect Product Placement, Then Made It a Reality
Brand Marketing
There was a time in the past when the future was not yet real. It was before Marty McFly and Doc raced through decades in a beat-up DeLorean, before hoverboards, [...]
7 Memorable Moments in the Dubious History of Product Placement
Creativity
Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever [...]
Mary Kay Makes Brand Integration Beautiful
Brand Marketing
Adweek talks to Mary Kay's director of U.S.
RuPaul Dresses Up Product Placement
Brand Marketing
Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples [...]
U.K. Agrees First Product Placement for Prime-Time TV
U.K. soap opera Coronation Street will be the first prime-time show on British TV to feature product placement. ITV’s deal with Nationwide Building Society means that the soap will feature [...]