There was a time in the past when the future was not yet real. It was before Marty McFly and Doc raced through decades in a beat-up DeLorean, before hoverboards, before self-lacing shoes. It also was a time before Pepsi Perfect.
Advertising veterans George Logothetis and Graham Clifford are celebrating Easter in a bit of a blasphemous way this year by unveiling The Product Placement Bible—a tongue-in-cheek (or at least turn-the-other-cheek) website that imagines verses of scripture sponsored by some of the world's top marketers.
Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the results poured in, but any positive marketing spin thoroughly backfired, with the tablet relegated to a kickstand for its biggest rival.
As movies, TV and video become increasingly flexible, on-demand forms of entertainment, most types of advertising have struggled to keep pace. The big exception? Product placement.
You might not remember (or even see) the ads that run between segments of your favorite TV shows these days. But it's becoming increasingly difficult to ignore the product placements.
Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement as a sort of commercial symbiosis. This Wednesday, we'll be tackling the issue of product placement at #adweekchat, a one-hour Twitter conversation open to all. Join us at 2 p.m. Eastern for a lively discussion of the best, worst and weirdest examples of product placement in TV, movies and video. In the meantime, enjoy revisiting a few of the more iconic moments of product integration (some paid, some not) that have helped to shape how writers and producers weave brands into their storylines—with mixed results:
Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples on an emcee’s desk or filling a sitcom family’s refrigerator with goods.
U.K. soap opera Coronation Street will be the first prime-time show on British TV to feature product placement. ITV’s deal with Nationwide Building Society means that the soap will feature a branded ATM in the street’s fictional corner shop from next month.