It's a new year! And Secret's "Stress Test" is back, this time with a scenario that's all too familiar for agencies, marketers and entrepreneurs. Two ads, directed by Gia Coppola at The Directors Bureau, feature Ash and Emma, whom we meet as they step into an elevator, preparing for a pitch. This plays out in a rapid-fire Q&A, laced with tension, determination and a clear expectation of some sexist pushback:
Proctor & Gamble
Sometime around 1892, a Connecticut dentist named Washington Sheffield—who'd introduced toothpaste to America in 1850—received a letter from his son, Lucius.
Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif.
Specs Who Matt Fischer (l.), president and chief creative officer; Greg Livingston, partner and chief development officer What Full-service agency Where Cincinnati
WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent is taking a different Lego-like approach, building a global network brick by brick.