Two Women Prep for a Pitch (and Some Casual Sexism) in Secret’s Newest ‘Stress Test’
Creativity
It's a new year! And Secret's "Stress Test" is back, this time with a scenario that's all too familiar for agencies, marketers and entrepreneurs. Two ads, directed by Gia Coppola [...]
WPP Created One Big Digital Shop From 8 Smaller Ones
Brand Marketing
WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent [...]
When It Comes to Ads in Games, These Guys Aren’t Playing Around
Performance Marketing
Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor [...]