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P&G’s Marketing Chief Says It’s Not Cutting Back on Facebook Ads, It’s Targeting Better

Performance Marketing

During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook, [...]


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John Leguizamo’s Branded Content Studio Specializes in the Hispanic Market

Brand Marketing

Specs Who (L. to r.) President Ben DeJesus, partner John Leguizamo, CEO David Chitel and COO Ben Leff What Branded content studio Where New York

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How Innovation and Integration Continue to Shape the Future of Marketing

Brand Marketing

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury [...]

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Ad of the Day: Mr. Clean Is Freshened Up for Millennials With a Catchy Upgraded Jingle

Branding

Everybody's favorite bald, muscular clean-freak returns to TV commercials today with a revamped jingle from Leo Burnett Canada that's so kitschy-catchy, no amount of scrubbing will wash it out of [...]

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5 U.S. Olympians You Should Follow on Social Media During the Summer Games

Brand Marketing

Olympic athletes competing this summer in Rio will have plenty of opportunities to go for gold, both on the field and online. Social media will play an even bigger role [...]

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Why Big Brands Are Suddenly Getting Cozy With Reddit

Performance Marketing

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment.