During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook, despite a report last month to the contrary. Instead, Marc Pritchard said, it's getting smarter about its digital ad targeting.
Procter & Gamble
A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility.
From raising chickens to tackling the world's biggest men to dancing for the nation, it seems there is nothing Von Miller can't do. And now, he's adding the revered title of Old Spice guy to his résumé. Procter & Gamble today announced that the Denver Broncos linebacker and Super Bowl 50 MVP will be the face of Old Spice for the 2016 season. He will promote the brand's Hardest Working Collection. The first creative will be here early in the season, the brand tells AdFreak. For now, you'll just have to enjoy these two photos.
To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC's broadcasts by length and frequency, including Coca-Cola, Nike and BMW. Collectively, the ads generated 3.5 billion impressions. The company's data includes online surveys as well as traffic stats about Google searches.
In December, New York magazine's fashion vertical, The Cut, ran a cover story about Tracey Africa Norman, the first black transgender model to work for magazines like Essence and brands like Clairol.
Specs Who (L. to r.) President Ben DeJesus, partner John Leguizamo, CEO David Chitel and COO Ben Leff What Branded content studio Where New York
Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury convened over the course of three days in Bali to weigh more than
Everybody's favorite bald, muscular clean-freak returns to TV commercials today with a revamped jingle from Leo Burnett Canada that's so kitschy-catchy, no amount of scrubbing will wash it out of your brain.
Olympic athletes competing this summer in Rio will have plenty of opportunities to go for gold, both on the field and online. Social media will play an even bigger role than ever before, given the ascendance of Twitter, Snapchat, Facebook Live and Periscope since the last Summer Games were held.
Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment.