Procter and Gamble

How an Unknown Agency Came From Nowhere to Score America’s 2 Biggest Media Accounts

Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion's share of the North American business of Procter & Gamble, the world'

Hot, Bald and Possibly Gay: How Mr. Clean Has Kept It Fresh for 5 Decades

How did Mr. Clean come into our lives?

Snapchat’s Evan Spiegel Reveals How He Went From Startup Failure to Tech Star

CANNES, France—Snapchat is not afraid to make decisions quickly and turn on a dime when it comes to changing directions, says its CEO Evan Spiegel.

Documentary Filmmaker Rory Kennedy Is Making Ads Now

Specs New gig: Commercial director, Nonfiction Unlimited Continuing Gig: Documentary filmmaker Age: 45

How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new beauty cream—one that the ex-Unilever chemist had formulated especially for his wife.

P&G Profits Up But Revenue Falls Short

While Procter & Gamble's profits rose 6 percent in the third quarter due to cost-cutting and gained market share in North America, revenue fell short of analyst expectations,

iPhone Ads Beating Samsung Galaxy III Spots

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List

Studio One Launches Content Management Dashboard

As brands delve deeper into the content game, it can be difficult to manage and understand how to best leverage these assets. For many brands, content creation is relatively uncharted territory. Unlike publishers, who've become acquainted with the trials and tribulations of online metrics and data, marketers are faced with a challenge in tracking the performance of branded material.