Pro Bowl

Why College Bowl Sponsorships Are a Touchdown for Chick-fil-A and Allstate

As marketers suit up for Super Bowl LI, some brands were already busy capitalizing on another rabid football audience: college bowl fans.

NFL Sidelines Talk of Expanded Playoff Roster

National Football League commissioner Roger Goodell this week acknowledged that the NFL would not implement an expanded playoff scheme in time for the 2013-14 campaign. Speaking at the annual NFL owners meeting in Phoenix, Goodell said that a proposition to add either two or four teams to the current 12-franchise playoff system would be tabled for the time being.