Thankful for Being ‘Reasonable’ With Data-Driven Marketing
Performance Marketing
Marketers were given an early Thanksgiving: a recognition by the Federal Trade Commission that “data” is indeed the fuel of the digital economy, and that most consumers are pragmatic toward [...]
GDPR and the Data Culture War
Performance Marketing
GDPR and it's extra-territorial enforceability are about more than some new rights for E.U. citizens. It's a response to the fast-and-loose privacy attitude that's fueled the American Internet boom.
Lessons From the Facebook Fiasco
Performance Marketing
The funniest and the most ironic part of this Facebook fiasco is that target marketing based on data actually worked. If it didn’t, no one would care about some data [...]
What Procrastinating Publishers Need to do to Get GDPR Compliant Before May 25
It’s not surprising that GDPR articles are hot on our site right now. We wanted to surface this post again for those still working on their GDPR game plan. Also [...]
The Sustainability of Consumer Trust
Performance Marketing
I refuse to jump on the privacy “scandal” bandwagon. It is rough listening in this week to certain lawmakers fail to recognize the absolute benefits accrued by consumers through the [...]
Security Is Part of the Customer Experience in Marketing
Performance Marketing
As companies work to define an exceptional customer experience, my guess is few of them think about the security of the customer and their personally identifiable information (PII). While consumers [...]