What’s the Price on ‘My Data’? Let the Marketplace Set the Rate
Performance Marketing
A bipartisan bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining what consumer data is worth; at least when it comes to Big Digital [...]
Getting ‘Facebook Sober’? What Marketers Should Know About Consumers’ Attitudes and Social Data
Performance Marketing
I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The [...]
Media Pitch: How Blockthrough Helps Publishers Recover Millions in Ad Revenue
Ad blockers have grown into a massive problem for online publishers. Some analysts estimate that by 2020, publishers will lose nearly $75 billion annually to ad blockers. This movement is [...]
Data Privacy Policymaking Words of Warning of Europe
Performance Marketing
Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States. Some of the testimony included fascinating insight.
New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)
Performance Marketing
Have you recovered from last spring’s GDPR adrenaline rush yet? As much anxiety as GDPR regulations provoked, that may soon look like the good old days. Now California passed a [...]
Our Digital Selves: Living Without the ‘Big 5’ — And 7,000 Others
Performance Marketing
There, once again, is the age-old privacy paradox, which predates our digital selves. Do we — individually, as a society, as a matter of policy — understand the data-for-value exchange [...]