A Map or a Matrix? Identity Management Is More Complex By the Day
Performance Marketing
A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]
Marketers’ New Year’s Resolution: ‘I Will Give Customers More T-R-A’
Performance Marketing
The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramount for customer-centric enterprises: TLC (tender loving care) [...]
For Measurement-Oriented Marketers: The Best of ‘Here’s What Counts,’ 2019
Performance Marketing
Over the past year, “Here’s What Counts” opined on several topics. But the ones that gained the most traction involved Gen Z’s views on privacy, social media data collection, and [...]
Earn Consumer Trust Through ‘Surprise and Delight’ in a Post-Privacy Age
Performance Marketing
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them for marketing. Right now, the risks seem [...]
Developing Technology Standards to Support Privacy Regulations of the Future
Performance Marketing
Advertising has played a vital role in the Internet’s mass adoption. But, as the industry evolved, consumer privacy took a back seat. Today's technologies provide an opportunity to rebuild the [...]
Why Everyone Benefits When Marketing and Privacy Are Aligned
Performance Marketing
Privacy is one of the most pressing issues facing organizations today. And it’s not just affecting the companies that are making headlines over it, like Facebook, Google, Capital One, and [...]