New Year, New Survey. Print, Digital, or Print + Digital?
As part of my New Year's Resolution, I resolved to review what was going on with digital pricing strategies for magazines. I did not look at Apple or Android devices, [...]
As Digital Grows, Publishers Say Print Media Buyers Are Getting Cut Out of the Action
Performance Marketing
As traditional media budgets continue to shift to digital, print media buyers aren’t the kings of the hill they once were. Magazines are hardly dead—advertisers are projected to spend more [...]
Who Killed the Magazine App?
Performance Marketing
The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that’s become all too used to bad news.
The Nuts & Bolts of Media: A Review of PRIMEX East
In Esquire's approximately 286 page October issue, I read a quote from Arthur Miller that reminded me of the publishing industry in general, and of my experience at thePrint & Interactive Media [...]
Hot List: Adweek Editors Pick Print Finalists
Performance Marketing
Comedy Central Is Dismantling Its Digital Wall
Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question, [...]