Disney’s Massive Marketing Push for Star Wars Was Relentless, but Also Masterful
Brand Marketing
After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit [...]
Stats on Magazine Launches Are Irrelevant & Misleading
My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of industry review and analysis (Click here). He bemoans the way some [...]
Thought’s on the IMAG-MPA Conference And a Love Letter From Samir Husni
Professor Samir Husni and I both love the magazine industry, yet we come to that affection from completely different directions. He is enamored with print on paper, while I am enamored [...]
Fall in Love With Direct Mail All Over Again
Performance Marketing
I will admit to doing a lot of reading. What can I say, I love it. I especially like to read something and find out that my own views have [...]
On PRIMEX, And the Important Nuts And Bolts of the Magazine Industry
There is an unsung part of the magazine media industry that many of us rarely think or hear about, and yet a case can be made that this hard working section [...]
Why Print Ain’t Dead!
Too many times in the last decade pundits, printers, publishers and workers in the ranks have heard or have talked about it themselves -- the inescapable, oft repeated mantra that [...]