When you break open Sports Illustrated's Swimsuit Issue on Feb.
The Cannes Lions festival announced today that it's making a few adjustments to its award categories for 2016 in an attempt to keep up with changing times and technologies.
After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit $238 million solely in North American ticket sales.
If we learned anything in 2015, it was that the death of print media has been greatly exaggerated. This year, magazines were responsible for bringing us some of the biggest […]
Here's a sobering statistic: From 2000 to 2013, annual U.S. newspaper ad revenue dropped from $63.5 billion to $23 billion.
Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign tagged "Live in Levi's," the iconic brand is using print ads and posters to show twentysomethings strolling around, cavorting and generally enjoying life while clad in Levi's denim. Copy lines include "A classic since right now," "Fall head over heels" and "Look good on your way to what's next." "It's intended to be both inclusive and inspiring," CMO Jennifer Sey explains on Levi's Unzipped blog. "It's a celebration. It's not cynical. Or dour. Or overly serious—as many fashion and style-oriented brands can be. It's fun. People have fun in jeans. It should be fun." Digital and social elements are also in the mix, along with TV and cinema ads launching next month from director Fredrik Bond, who lensed the memorable Cannes Lion-winning "Simon the Ogre" mini-epic for Thomson Holidays. Recent efforts from previous agency Wieden + Kennedy, themed "Go Forth," weren't cynical, exactly, nor dour nor overly serious, though some observers believe they worked too hard to be cool, plugging into the zeitgeist while sacrificing Levi's unique heritage. I kind of agree. There were some memorable moments, but, overall, "Go Forth" seemed to be flying by the seat of its pants, chasing random hipness. The back-to-basics approach of "Live in Levi's" strives for a more comfortable brand fit. It's well-shot by photographer Jason Nocito and nicely understated, though it risks blending in with all the other fashion ads that show happy/moody young people who like wearing clothes. To be fair, that's a very preliminary impression. Print is, after all, just the first leg of a multifaceted campaign.
Aaaand ... action! This clever print campaign from Leo Burnett Tailor Made in Brazil vividly captures how Lemonade Films creates "great movies" on "tiny budgets." The work, a bronze Lion winner at Cannes, shows scenes from three different types of films: "War," "Drama" and "Erotic." In each case, what's taking place inside the camera's viewfinder looks glossy and expensive—a soldier crouches over his fallen battlefield comrade, a farm-gal kisses a horse's snout, and a middle-aged dude ogles a pole-dancer. But the outer edges of the ads show the fiery explosions, bucolic sunset and even the seedy strip club are just low-budget illusions created by backdrops and a few simple props. The ads are packed with fun details. For example, the performers help control costs by doubling as production crew, working clapboards, lights and other filmmaking equipment with their hands held outside camera range. I'm glad they have something to fall back on, just in case acting doesn't work out. The labor unions would probably disapprove, so … shhh … quiet on the set. Via Ads of the World.
Tribune Publishing and Time Inc. are set to spinoff as independent companies later this year, following News Corp's separation from Rupert Murdoch's media empire last year. Both have illustrious pasts, but today they're unwanted assets, facing low morale and unfavorable publishing industry trends with the shift to digital.
Whether you think it's a long-awaited ad hybrid or just a high-cost gimmick, this upcoming interactive print ad for Motorola's Moto X is definitely pushing people's buttons.