8 Ways Media Sales Reps Can Increase Print’s Value in an RFP
Remember back in the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital? That made it easy for the sales team to [...]
What Does a 16% Decline in Magazine Ads Mean for the Industry?
Let’s be honest, although many attempt to do so, there is no way to find a positive spin to the data in this industry-wide report showing magazine ads down another [...]
Finding a Place for Legacy Media in Your Revenue Mix
Selling and maintaining print products may actually be viable. Yes, really. News is disposable and has a lifespan, but niche content focused on other interests and hobbies is more likely [...]
A Retrospective of Publishing Fraud Old and New
I am in Berlin, Germany attending one of my favorite publishing events, FIPP’s Digital Innovators Summit which starts Monday, March 20th. It is a cross-planet collection of modernizers trying to [...]
Taking Personal Relevance Beyond the Message
Performance Marketing
Personal relevance is still mission-critical, but in a much different way. We don’t need to have customers’ names in lights or all over a direct marketing piece as much as [...]
To Grow Online Subscriptions, Get Out of the Reader’s Way
I have this feeling we’re on the verge of an upswing in media. I say this every January, but this time I really mean it. Really. I do believe that [...]