On Isolated Connectivity, Social Distancing, and the Future of Magazines
A few years back I coined the phrase “Isolated Connectivity” after a friend of mine told me the following story: “One day I came home from work to find my [...]
Why Print Magazines Are Not Necessarily Facing Armageddon
My optimism may be hard to understand with all the data that on the surface seems so damned negative. To be truthful, most of the data is negative for print [...]
Truth in Advertising: Magazine Statistics, MagNet, MIN and MPA 360
As the most recent MagNet reports came in, I started to ponder other recent changes in reporting on the magazine media industry. You will remember that the Media Industry Newsletter (MIN), [...]
Consumer Magazine Market Predicted to Shed $1.3B by 2017
Performance Marketing
The narrative behind the magazine industry has remained steady for a while—newsstand is down, circulation is flat and digital is growing but tiny—and according to PwC’s new Entertainment & Media [...]
8 must-haves to make the ultimate digital magazine store
Publishers are missing digital magazine sales, customers are in the terrible position of losing print magazines from retail outlets, and not being able to find the magazines digitally. The tablets [...]
A conversation with Zinio’s Co-Founder & Chief Innovation Officer, Rich Maggiotto
Last week, just one day before the latest Audited Media results let us know that digital editions have grown 146% over last year, I had the opportunity to talk with [...]