Principal Financial Group

Big Brands Jump on Flipboard’s New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today.

Principal Financial Group Reviews Creative Account

Principal Financial Group is in the early stages of a review of its creative business, the company has confirmed. Principal has contacted agencies via an initial request for proposals, according to sources. The company's media spending ranges between $15 million and $20 million a year.