primetime

Inside The Muppets’ Decade-Long Journey Back to Prime-Time TV

Bill Prady has been having the same conversation over and over again since ABC announced in May that his revival of The Muppets had secured a spot on the fall schedule.

CNN Bumps Up Original Programming

In keeping with Jeff Zucker's mandate to evolve away from the traditional newscast, CNN in its  Thursday upfront presentation announced another surge in original programing.

Midseason TV Matchups

If Kevin Reilly has his way, the time-honored practice of carving the broadcast television season into three distinct cycles (fall, midseason, sleepaway camp) will go the way of the variety […]

Study: Prime-Time Spending Wildly Inefficient

A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the