Broadcasters this week squeezed out two of the final scripted series premieres of the 2012-13 campaign, and as has been the case throughout the season, the results were unspectacular.
Like a strip mall that houses an endless succession of failed take-out restaurants, some time slots are seemingly doomed to failure. And unfortunately for ABC, its Sunday 10 p.m. hour appears to be one of the more haunted slots on the dial.
The series premiere of NBC’s schizoid doctor drama Do No Harm died on the table Thursday night, posting a miserly 0.9 rating in the 18-49 demo. Per Nielsen preliminary fast national data, Do No Harm now stands as the lowest-rated, in-season debut of any scripted Big Four show, ever.
The 10 o’clock broadcast drama tottered further down the road to oblivion this season, as not a single series in the time slot finished among Nielsen’s highest-rated programs.
NBC’s dogged promotional push for its new Broadway drama, Smash, appears to have paid off, as Monday night’s premiere delivered the season’s highest ratings in the 10 p.m. slot.
CBS has effectively canceled its freshman comedy How to Be a Gentleman, exiling the show to Saturday night and handing its plum post-Big Bang Theory slot to the veteran sitcom Rules of Engagement.
Heading into the third week of the 2011-12 TV season, the new crop of broadcast dramas appears to be dying on the vine.
When casting around for a single word to characterize the new TV season, one could do a lot worse than the millennial interjection “meh.” But for a pair of comedies and a few dramas, the fall schedule thus far has been decidedly underwhelming.