pricing

The Upfront Is Alive and Well, and That’s Good for the Whole Buy-Sell Ecosystem

Independence Day has come and gone—no, I'm not just talking about the movie sequel—and the 2016 upfront marketplace will soon follow.

9 Sneaky Marketing Tricks We Fall for Every Time We Shop

We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why I was fascinated (and mildly traumatized) to browse through a recent Reddit thread called, "What marketing tricks do we unknowingly fall for?" While not all the respondents are experts in pricing strategy or marketing psychology, many of them experience it on the front lines as both shoppers and retail employees. While the whole Reddit post is worth a read, we pulled a few of the more notable tactics that are as insidious as they are inescapable: 1. The Instant Markdown Getty Images Why wait for a holiday sale when you can find big markdowns pretty much any day of the week? Discount retailers and Amazon have made day-one markdowns so common, they're popping up all over. Redditor chriz2fer sums up the tactic pretty simply: "Retail price $139.99. Our price $49.99."   While tantalizing as a customer, all you're really seeing with such a strategy is how far below MSRP a retailer is willing to go while still turning a profit. As we saw with popular fashion delivery service Stitch Fix recently, retailers who offer steep discounts and source products from the same wholesalers can be a risky proposition.

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started

Netflix Knocks a Dollar Off Its SD Streaming Service for New Users [Updated]

Netflix has cracked down on password sharing this year (the streaming service has a $12-per-month plan if you want to stream on four devices simultaneously), but it looks like there's a new tier to its pricing plan, albeit one available only to new users: you can now sign up for a single-screen standard-def stream for a dol