What Matters Is the Perception of Value, Not So Much the Product
Performance Marketing
A lot has been written recently on how the perception of value rather than a formularized multiple of “cost” can help guide your pricing decisions. If you can honestly get [...]
The Upfront Is Alive and Well, and That’s Good for the Whole Buy-Sell Ecosystem
Independence Day has come and gone—no, I'm not just talking about the movie sequel—and the 2016 upfront marketplace will soon follow.
Publishers Need to Apply Yield Optimization Techniques To Subscription Pricing
The migration of advertising spend from print, television, radio, and cable to digital platforms is transforming the business models of publishing and broadcasting companies all over the world. Magazines are [...]
9 Sneaky Marketing Tricks We Fall for Every Time We Shop
Creativity
We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why [...]
Facebook Ad Prices Are Rising Amid Organic Reach Squeeze
Performance Marketing
It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started
Netflix Knocks a Dollar Off Its SD Streaming Service for New Users [Updated]
Performance Marketing
Netflix has cracked down on password sharing this year (the streaming service has a $12-per-month plan if you want to stream on four devices simultaneously), but it looks like there's [...]